Part of my appreciation for Bellator's rise to MMA Prominence is its multi-pronged approach to building their brand:
freak show casual fan friendly match-ups
Faded UFC stars and legends
Solid B level fighters (and now A level poaches from the UFC)
Wrestling prospects
Enough Int'l flare to keep it feeling global
It comprises a compelling stew appeal when stirred into a few events. The PPV they did was amazing as was the preceding Cable TV card. I'm undecided if their several month hiatuses which occur are good for avoiding audience fatigue or damage their relevance overall, but currently they're doing so much right, I can't complain at all.
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