Malignaggi gets more spotlight than he ever did as a pro fighter, and dare I say it is more of a household name than he ever would've been otherwise.
I'm fairly certain the management teams have corrected the PR minds to cobble together a string of reveals to stoke the flames of interest leading up to the PPV. Malignaggi was just another element 59 keep the hype train rolling after the flames of the press conferences died down. I'm sure there'll be another reveal next week sometime, a last minute pitch for PPV dollars to casual fans.
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