UFC Raises price for Anderson Silva vs Chris Weidman because it's a big fight.....but won't do a Primetime hype show for said event because "it's expensive".
Let that sink in.
"The problem with doing a 'Prime Time' is ... [it] is expensive as hell," White said. "And, it's just not airing in a place where we're getting the right amount of viewers."
That on the heels of basically offering no rationale as to why the event will be more expensive to the tune of $5.
The main event speaks for itself.
That being said, Dana White has oft criticized boxing for promoting one-fight cards.
Rousey vs Tate is a rematch that happened b/c the other girl for Rousey to fight got injured. It's the fight game. It happens.
Barnett is plugging toward a title shot and Travis Browne just put a stamp on his return by finishing Alistair Overeem and Gabriel Gonzaga (after a brutal stoppage lost to Bigfoot "hot piss" Silva). This is a main card fight as either guy with a win moves toward consideration for HW title fight.
Pay-per-view, 10 p.m. ET
FOX Sports 1, 8 p.m. ET