A little backstory to Reebok and the UFC via Rampage Jackson:
Varner and Hendricks with Reebok:
"UFC fighters Jamie Varner and Johny Hendricks have entered into a partnership with Reebok in which each will compete at The Spartan Race May 18th in Burnet, Texas. In addition, UFC head Dana White indicated that he met with Reebok heads Monday in what may be a sponsorship deal with the UFC.
Varner and Hendricks have a trip planned to Reebok Headquarters for some product research and development. Their agent, Oren Hodak at KO Reps, stated that both fighters were excited to join forces with the apparel giant...White tweeted he had a meeting with Reebok reps today."